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Talent/ Coaching  & Mentoring Modules

Jim JJ Johnston is President, CEO, and Media/Executive Coach at JJIMS INC. JJ is 'The Coach'.

He launched JJIMS INC in 2013 and since then his company has coached hundreds of talented people from a wide array of industries.

In is role at JJ International Media and Management Solutions. JJ the Coach has successfully coached top executives and On-Air and non-media talent over the years.  Whether you are a President, CEO, General Manager, Sales Manager, Brand Director, On-Air Broadcasting Talent, or any other position in any business, in any field, JJIMS can customize a Coaching/Mentoring Module for you. Feel free to contact him at any time for further information on hopw his company can expedite your personal and company growth.

JJIMS Media On-Air Talent/Content Coaching Module. It begins and ends with talent. Whether your talent is veteran or up and coming, everyone benefits from Coaching. The full coaching module is designed to bring along the future stars, and help the veteran performers to find gears they don’t even know they have.

JJIMS Media Full Coaching Brand Director/Talent/Content Module. (Broadcast) Whether your BD or Manager is a veteran or up and coming, everyone benefits from Coaching. This module is designed to help create a “Coaching to Coach” environment.   Strong Brand Directors focused on the right things have strong talent line-ups. Today’s BD is generally consumed with multitasking which can leave talent without the necessary ratings, content and generating attention. This module is about helping the Brand Director focus in on the right areas and grow within the new realities.

JJIMS Media Customized Talent Lab/Retreat Module (Not available in this non Covid time). Getting away as a team can be very focused, team and trust building, and rewarding. This is a workshop weekend where talent converges into lovely Prince Edward County in Ontario, Canada. Up front, we work together to customize this working weekend according to your talent needs. Talent sessions such as Improv, Compelling Content and Feature Brainstorming, Idea generation, Teambuilding, Coaching/Mentoring, Preparation techniques, Priority Management and more.  There is also fun! Set on Lake Ontario, close to the fabulous Sandbanks Beaches, the weekend includes such bonding activities such as Kayaking, Boating, Swimming, and as this is “Wine Country”, Tours of the amazing local wineries. While more accented to the Broadcast Industry, the following program can be customized for any business in any field.

JJIMS Media Audio/Analysis Delivery Module (Broadcast) PD’s these days are multitasking continuously. On-Air Talent development can take a back seat. To do Airchecks properly it requires the time to isolate and analyze audio. The JJIMS Aircheck Module is a monthly delivery of audio, complete with comments and suggestions to help in terms of developing talent potential.


While JJIMS is a full Media/Management Consultancy, JJIMS primarily focuses on Talent/Content Coaching and Mentoring. Customized Coaching/Mentoring, Personality Styles and Role Definition, Content Generation, Media Air Check/Analysis Delivery, and customized Talent/Content Boot Camps in non-Covid times.


JJIMS Broadcast Media offerings also include: Full Station Monitors, Music Scheduling/Analysis, Revenue Generating Ideas, Successful CRTC License Applications, Interim Management, and Social Networking development.

Management Solutions

JJIMS Management Solutions offerings include: Team Building, Elite Executive/Talent Coaching/Mentoring, Trouble Shooting, Strategic Planning, Interim Professional Management, Improved Communication in the Workplace, Respect and Dignity at Work, Work Life Balance, and Performance Management.


Karen Steele, Bell Program Director, 99.9 Virgin Radio Toronto.

“JJ is a driven and motivated coach who can help bring out the best in your team.  JJ  has a unique approach to look at a situation from all
angles and can help your team deliver a targeted solution for your business. JJ brings enthusiasm and passion into any environment. 
With JJ Johnston, it’s how can we do this?"


Blair Bartrem, Senior Program Director (formerly Q107 Toronto, MIX Toronto and Montreal).

"Not only was JJ a mentor to me who taught me so much over the years, he instilled in me the importance of never settling on “good enough.”  He has the wonderful ability to identify what needs to be done and puts together a comprehensive strategy that produces results.  He’s creative, stays current and understands the business from a 30,000 foot level and right into the trenches. JJ is like lightning in a bottle. Question is; "are you ready for to unleash his energy to work for you?"


Heidi Baiden, Market Manager Bell Radio London.

"I had such a great experience with JJ Johnston as my coach in 2013 and 2014 and his influence and support is a huge part of the reason I achieved my long-time goal of becoming a Program Director. JJ is obviously incredibly smart, knowledgeable and experienced. However, he is also amazing at offering feedback and constructive criticism in a way the feels supportive and non-threatening. I felt very comfortable asking questions and being completely open and honest with him. I would wholeheartedly recommend JJ's services as a coach and would be pleased to talk one-to-one about my experiences."


Robin Ram, former General Manager Vista Radio.

“Having worked and managed in the entertainment industry across North America, I felt that my biggest concern would be transitioning into the Radio Broadcast industry in a timely manner. JJ’s Coaching program allowed me to expedite the process in learning the nuances of the industry. His attention to detail, the structured follow up and the ability to reach him when needed provided an assurance as well as checks and balances that I was proceeding as I intended. I would strongly recommend you and your program to others and you can have them reach out to me if required. Finally, a friendly and supportive ear on the other end of the phone is very much appreciated when moving into a new position and location.”


Dave Reynolds, Morning Show Host CNKX Radio.

“If you have hired JJ Johnston as a talent coach, congratulations! You are VERY wise. If you are THINKING about hiring JJ Johnston as a talent coach, JUST DO IT! It will be the most beneficial thing you have ever done for your career and the careers of those in your charge. I have witnessed JJ successfully guide the broadcasting paths of many. I am so very fortunate to be one of them.”


Rob Seguin, Corus Radio Program Director, Peterborough.

“JJ is an insightful coach who is passionate about seeing his clients and protégés flourish.  He is focused on setting you up for success by helping you set achievable goals.  He is also determined to challenge you to step outside your comfort zone and courageously maneuver in unfamiliar waters.  While you can count on JJ to be empathetic to your limitations, he’s sure to help you discover strengths you never knew you had.  JJ is straightforward and transparent.  Honest and trustworthy.  Confident and optimistic.  I wouldn’t be where I am today without him!”


Brian Bailey, Corus Radio Program Director, Kingston.

“Working with JJ changed my thinking about being a leader in the workplace - it's about and setting clear expectations and asking the right questions! He gave me new strategies for networking and getting noticed, and helped immensely with my on-air delivery - it is possible to sound energetic and conversational at the same time, it's all about your tone. It's important to have allies who can help guide your career path and I'd recommend JJ to anyone who is looking for an experienced opinion and expert advice.”

John Mielke, Milkman UnLimited, Freelance Voice Talent

His first words to me, in our first ever meeting, were "I love everything you do!   But you are skating all over the ice.   I am going to make sure you get more pucks in the net."


JJ did just that!    His practical approach to coaching has completely changed my game!   I'm more focused, better able to move past the negatives and certainly getting more shots than I did before!    And more shots has resulted in a lot more wins!   I have scored more voice work, more on air work, and move more efficiently from one end of the game I'm in to the other.


Great coaches see what you don't and give you strategies to become aware of all that is going on.


JJ saw it, identified it, prepared me for it, found the tools I needed in order to face it, has championed me the entire way, and has been instrumental in helping me become an even stronger leader than I was in a very fast game that is forever changing around me!


That is a win!

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